The Mountain Times is an award-winning weekly publication that serves Watauga, Ashe and Avery counties, as well as the surrounding communities of the Western North Carolina High Country.
Founded in 1978, it serves a special niche in the region, covering community news and entertainment happenings. In 2002, it was purchased by a community-focused newspaper organization, Jones Media Inc., of Greeneville, Tenn.
On Sept. 1, 2016, Jones Media's assets were sold to the family-owned Adams Publishing Group, based in Minneapolis, Minn., and chaired by Steve Adams.
Adams Publishing Group owns and operates 100 community newspapers in 11 states, including the acquisition of five newspaper publishing companies in 2016, which included the Jones Media Group, parent company of The Blowing Rocket.
The company is based in Minneapolis, Minn. In addition to its community newspaper company, the Adams family owns radio stations, outdoor advertising companies, a wine distribution business, label printing companies and a large interest in Camping World Holdings, a publicly traded national network of RV dealers, affinity programs, the Good Sam Club and other RV-related products and services.
The Mountain Times publishes every Thursday, with issues available at nearly 250 locations throughout the High Country.
In addition to the regular weekly edition, The Mountain Times also publishes three seasonal publications — Summer Times, Autumn Times and Winter Times, which serve as visitor guides to the High Country.