Appalachian Theatre of the High Country, Inc.

About Us

A venue for a variety of artistic genres to contribute to the region by promoting and strengthening the area's unique cultural identity and creative history.

Since 2011, a group of business and community leaders from Watauga County, led by John Cooper, Founder of Mast General Stores, has been conducting a capital campaign to raise support for the purchase, renovation, and restoration of the 1930’s-era Appalachian Theatre on King Street in Downtown Boone. The theater has a rich, colorful history but stood gutted and boarded up in the middle of a rapidly-growing, vibrant area in 2011.

THE APPALACHIAN THEATRE OF THE HIGH COUNTRY...
...was established in 2012 explicitly for the purpose of operating exclusively for charitable, cultural, artistic, historic or educational non-profit purposes within the meaning of section 501(c)(3) of the Internal Revenue Code of 1986 and, more specifically, to renovate, restore, preserve, operate, program and manage the Appalachian Theatre for the benefit and enjoyment of both residents and visitors to the High Country region of North Carolina.

Basically, it means that the renovation and re-opening of the Appalachian Theatre will make Downtown Boone the hub for entertainment in the High Country and improve the programming options for residents, visitors, and tourists in our corner of North Carolina.