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Mast General Store

Mast General Store


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About Us

Since 1883, the Mast General Store has been the center of the Valle Crucis community. Once carrying everything from cradles to caskets, it's still packed with all you'd expect to find in an old-timey country store. Listed on the National Register of Historic Places. Visit the nearby Mast Store Annex. Once a competing general store, it now features traditional clothing, trail and travel gear, & over 500 old-fashioned candies.

Open year round.

John & Faye Cooper purchased the store in 1979 and set out on a journey of discovery. They moved their young family into the top two floors of the store and began the work of preparing to open. There were many questions, but the two most important were 1. What do we need to fit in with our community? And 2. What would an old general store carry that is still useful to our neighbors? That's where they started.

Employee Owned Since 1995

Many family businesses face the dilemma of how to make sure the business continues after the original owners have moved on. Some pass it to their children, while others make no provisions at all.

''Who helps carry on the traditions of the general store every day?'' was a question John and Faye Cooper asked themselves when they were trying to determine their next steps. The Coopers made the decision to pass the store to their daughter, Lisa, who is now the president of the organization, and to the employees, who are integral in every aspect of the business. So, each year, the individuals who help you find the best shoe for your activity or the right gift for that someone special are earning shares.


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Travel Guide

Explore the Extraordinary

Home of the Annual Woolly Worm Festival
and the beautiful Blue Ridge Mountains.

Visitor, Relocation and Business Guide